Corporate Culture
President's MessageZengzi said: "I examine myself three times a day." Guoda employees should examine themselves three times a day: 1. Examine whether their thoughts and actions of the day conform to the company's spirit, cultural concepts, and behavioral norms; 2. Examine whether their work of the day is diligent and responsible, what innovative actions and contributions they have made, what experiences and lessons they have learned, and whether they have wasted their time; 3. Examine whether their service of the day is civilized, enthusiastic, trustworthy, sincere, humble, and confident in their treatment of people, matters, and customers.
Guoda DefinitionTo build a powerful Chinese company and win great honor for the Chinese nation in the international market.
Guoda StyleIf Guoda needs to design a style, it is innovation.
Corporate SpiritThe spirit of remembering crises and daring to challenge; the spirit of loyalty to the enterprise and dedication to the cause; the spirit of diligence and thrift, integrity and public service; the spirit of innovation, pragmatism, and excellence; the spirit of unity, cooperation, and courage to compete; the spirit of advocating civilization and benefiting society.
Corporate TheoryRefining people and gold, pursuing excellence and innovation, growing bigger and stronger.
Corporate ValuesServing the country through industry, benefiting society, developing the enterprise, revitalizing Jindu, striving to be the leader in China's gold smelting industry, and working hard for the prosperity of China's gold industry and the world's gold industry!
Corporate Culture CharacteristicsAdvanced, innovative, personalized, open, inclusive, and humane.
Employee ValuesRegarding the factory as home, selfless dedication.
New Employee ImageHigh values; eternal belief in serving the country and being loyal to the enterprise; positive life attitude; outstanding innovative spirit; high cultural taste and hygiene awareness.
Modern Management MethodsPeople-oriented, reflecting individual expression, full of innovative spirit and a sense of the times.
Marketing StrategyFirst, the strategy of "what can touch people's hearts is service"; second, the strategy of "combining cultural penetration with market penetration"; third, the strategy of "promoting internal process development and market development".
Service PhilosophyGold has a price, but affection is priceless.
Four Constant MechanismsAlways help those in distress, always enlighten those who are confused, always support those who are helpless, always comfort those who are discouraged.
President's Self-encouragementMount Tai does not reject soil, so it can become great; rivers and seas do not reject small streams, so they can become vast.
Business PhilosophyTo rectify the heart with Confucianism, to purify the heart with Buddhism, to calm the heart with Taoism.
The Way of Employing PeopleThe king learns from them, the hegemon befriends them, and the loser abandons them.
Quality PolicyThe essence of China's gold capital, refining the world's gold and silver
Brand conceptGenuine gold is not afraid of fire
Management modeMarket marketing, innovation and development, corporate culture
Employee code of conductPost-based company system, employee manager system
Employee cultivationBenevolence, righteousness, propriety, wisdom, and trustworthiness; gentleness, kindness, respect, humility, and yielding