Guoda Company: Seeking breakthroughs through innovation and achieving new leaps in economic development

In 2010, under the new circumstances of economic recovery, Guoda Company carefully analyzed the situation, seized various opportunities, and guided by the 24-character principle of "seeking policies, saving investment, reducing costs, increasing efficiency, market development, and management innovation," used management reform and employee-wide innovation as means, and established a distinctive corporate culture as a guarantee, successfully achieving major breakthroughs in marketing, technological progress, and enterprise management. The company achieved a total sales revenue of 1.96 billion yuan, profits and taxes of 160 million yuan, and profits of 101 million yuan, completing the annual business goals three months ahead of schedule and achieving a new leap in economic development.

Marketing System Reform: A New Breakthrough in Marketing

Under the conditions of a market economy, marketing can be said to be the leader in enterprise development. In 2010, Guoda Company started with reforming the marketing system and improving business processes, establishing a more scientific marketing system, and achieving a new breakthrough in enterprise marketing.

In November 2010, after an on-site inspection of Guoda Company's production processes and technological level, Conquest Mining Company of Australia immediately signed a 10-year exclusive sales contract with Guoda Company for gold concentrate. Both parties agreed that Conquest Mining Company's annual output of more than 50,000 tons of gold concentrate would be sent to Guoda Company for smelting and processing.

The favor of a large international mining company is due to Guoda Company's innovation and improvement of its marketing system. To establish a scientific, complete, and globally-covering marketing system, Guoda Company comprehensively reformed its raw material system, implementing authorized operations while establishing a dynamic management mechanism, strict work procedures, and standardized service processes, effectively liberating the productivity of the raw material system.

Based on the ever-changing market conditions, Guoda Company prioritized market information research, strengthened communication among marketing personnel, broadened and deepened the scope of information acquisition, and innovatively implemented a tiered appointment system and tiered authorization system in the sales system, improving the assessment and distribution mechanism, widening the pay gap for sales personnel, and fully motivating sales personnel.

The breakthrough in marketing system reform has led to pleasing changes in marketing work. In 2010, Guoda Company developed 120 new raw material customers and 25 new sales customers, purchasing more than 300,000 tons of gold concentrate and 200,000 tons of sulfur concentrate, and selling 332,800 tons of sulfuric acid. The accounts receivable recovery rate reached 100%, showing a good business momentum of strong marketing and production, maximizing production efficiency.

System Reform and Innovation: A New Breakthrough in Technological Progress

The level of independent innovation determines the development potential of an enterprise. In 2010, Guoda Company started by stimulating the innovation ability of all employees and strengthening industry-university-research cooperation, comprehensively improving its independent innovation level, and achieving a new breakthrough in technological progress.

To stimulate the enthusiasm for innovation among all employees, in 2010, Guoda Company established a 2 million yuan science and technology innovation reward fund to reward outstanding innovative organizations, projects, and employees. Under the encouragement of the innovation reward fund, the awareness of innovation among all employees has been significantly improved, and more and more innovative achievements have emerged. The company received a total of 5,812 technical innovation topics and suggestions, achieving an increase in efficiency of 8.8592 million yuan.

To fully utilize external technical resources and accelerate technological innovation, Guoda Company established a school-enterprise cooperation relationship with Shandong University of Technology, jointly establishing the "Shandong University of Technology Teaching and Research Base" and the "Shandong University of Technology Nonferrous Metal Metallurgy Master's Degree Training Base." At the same time, it has established cooperation intentions with Northeastern University, Shandong University, Jiangxi University of Science and Technology, and Yantai University, laying a solid foundation for the company's technological progress.

While internally stimulating innovation and externally strengthening industry-university-research cooperation, Guoda Company studied and determined a revitalization plan of "one factory and two zones" with a total investment of 1.2 billion yuan. The "one factory" transformation completed the demolition of the original 90-ton/day high-energy-consuming production system and the upgrading and transformation of five production systems; the "two zones" construction completed the relocation of the original Longxiang Winery and the construction of a new system, and the construction of the Zhaoye Company independent innovation park is also proceeding as planned, with the preliminary work of the project basically completed.

The measures of internal and external cultivation have greatly improved the company's technological level. In 2010, Guoda Company was awarded the "National Torch Plan Key High-tech Enterprise," "Shandong Provincial Circular Economy Demonstration Unit," and "Shandong Provincial Excellent Circular Economy Enterprise." It passed the recognition of the "Provincial-level Technology Center," received a total of 1.1437 million yuan in various scientific and technological awards, applied for 12 patents, and accumulated a total of 37 patents, ranking first in the national gold industry.

Management System Reform: A New Breakthrough in Comprehensive Management

Scientific management methods are the guarantee for enterprises to increase efficiency and tap potential. In 2010, Guoda Company aimed at innovating enterprise management methods, starting with the distribution system, assessment system, and appointment system, carrying out comprehensive management system reform, and achieving a new breakthrough in enterprise comprehensive management.

Based on an in-depth analysis of traditional management methods, Guoda Company, through re-defining positions, staffing, responsibilities, and salaries, simplified management processes and approval procedures, revised 108 management systems, innovatively implemented an authorization system for senior cadres, a rotating manager system, a performance review and presentation system for middle-level cadres, a self-recommendation and presentation competition system, as well as a "four constant" mechanism for cadres and an interactive communication mechanism between cadres and employees, enriching and improving the distinctive corporate culture of "proactive, innovative, personalized; open, inclusive, and humane," initially forming a people-oriented, personalized, innovative, and contemporary management method.

While achieving enterprise development goals, Guoda Company adheres to the principle that employee wages and income are synchronized with enterprise profit growth. By significantly increasing employee wages, increasing attendance subsidies for on-site employees, improving the skill wage growth plan, widening the skill gap, and timely implementing skill assessment and promotion measures, employees enjoy the fruits of economic development, and employee wage income growth has increased by 35% compared to the previous year, effectively achieving the "three firsts" promised to employees: per capita employee wage income, wage growth rate, and per capita welfare are all first in Zhaoyuan City's ground enterprises.

The comprehensive breakthrough in management system reform has brought about a leap in enterprise development. In 2010, Guoda Company successively passed the national laboratory accreditation and China's well-known trademark certification, and obtained titles such as "Shandong Provincial On-site Management Innovation Enterprise," "Shandong Provincial Enterprise that Keeps Contracts and Values Credit," and "Yantai Municipal A-level Tax Credit Unit," further enhancing the company's reputation and credibility.